Last updated November 10, 2026
Privacy Policy
Who runs this website
www.cetinc.com is run by Coating Equipment Technology, Inc. (“CET”), 44432 Reynolds Drive, Clinton Township, MI 48036. Our online store, store.cetinc.com, runs on BigCommerce and has its own privacy policy.
The short version
- When you send us a message or sign up for a class, we get what you type, by email, so we can answer you. We don’t add you to a mailing list.
- On our public pages, we use Google Analytics and Microsoft Clarity to see how the site is used. They use cookies. They don’t load for visitors in the European Economic Area, the UK or Switzerland.
- We don’t sell your information.
What we collect, and why
- Contact and quote form: your name, email and message, and your phone, company and order number if you give them. The form emails these to our sales team so we can reply. The website doesn’t store them in a database. They’re kept in our email.
- Training registration and waitlist: your name, company, email, phone, number of attendees, and any equipment or date details you add. These are emailed to us the same way.
- Spam protection: the forms include a hidden field and a timer to stop bots. Our server briefly keeps your IP address in memory to limit repeated submissions. It isn’t saved.
We keep form messages until you ask us to delete them.
Analytics and advertising
We use these tools only on our public pages, and they don’t load for visitors in the European Economic Area, the UK or Switzerland.
- Google Analytics, through Google Tag Manager, records the pages you visit, how you arrived, your device and browser, your approximate location, scrolling, file downloads, clicks to other sites, and when a form is sent (not what you wrote). It uses cookies. It also follows a visit between this site and store.cetinc.com. How Google uses information from sites that use its services.
- Google signals is on. If you’re signed in to a Google Account and have turned on ads personalization, Google Analytics can connect your visits to that account, which gives us demographic and cross-device reports.
- Form data sent to Google in hashed form. Our Google tag is set to detect an email, phone number, name or address you enter on our pages, and send it to Google in hashed (scrambled) form. Google uses this to match activity to Google accounts, including for advertising.
- Microsoft Clarity records how you use our pages (clicks, scrolling and mouse movement) as session replays and heatmaps, so we can fix confusing pages. Text you type is masked in recordings. Microsoft sets its own cookies, including MUID, which Microsoft uses for advertising, site analytics and other purposes. Microsoft Privacy Statement.
- Vercel Web Analytics counts page views without cookies, using an anonymous identifier that resets every day.
Who helps us run the site
- Vercel hosts the site, and its servers keep standard request logs.
- Resend delivers form messages to our inbox.
- Microsoft provides our email and Clarity.
- Google provides Analytics, Tag Manager and the map on our Contact page. Loading that map sends a request to Google.
- Cloudflare stores the manuals and PDFs we link to.
- BigCommerce runs our store, under the store’s own policy.
Cookies
Our own code sets no cookies and stores nothing in your browser. The cookies on this site come from Google Analytics and Microsoft Clarity, described above.
Your choices
- Block or delete cookies in your browser settings.
- Opt out of Google Analytics with Google’s browser add-on.
- Manage Google ads at My Ad Center, and Microsoft ads at Microsoft ad settings.
- Email sales@cetinc.com to see, correct or delete what you’ve sent us.
Children
This site is for businesses and isn’t directed to children under 13. We don’t knowingly collect their information.
Changes
When this policy changes, we’ll update the date at the top of this page.
Contact us
Coating Equipment Technology, Inc., 44432 Reynolds Drive, Clinton Township, MI 48036 · sales@cetinc.com · (586) 210-0555